The Bane of Social Media

I looked up 'social media' in the questions, but didn't find an answer precise enough for my inquiry. Basically, I came to the conclusion that 1) social media fragments attention drastically by multitasking and unawareness, and 2) it is extremely addictive, perhaps for that precise reason. Thus, I ask what is likely cause, effect, and remedy linked with social media. What fuels social media use? What effects does its use have? What are the best ways to deal with this addictive medium? And finally, is it possible to tackle this addiction without alleviating it with the natural drive to socialize? Thank you.