metta towards women

This related question already has an answer: [Avoiding Lust in Hinduism?](https://hinduism.stackexchange.com/q/7837) This is a bit strange to ask, but I'll proceed anyway. In specifically Buddhism (I'm a Hindu though) there are prescribed ways to cultivate metta/loving-kindness towards women. I know that lusting for the flesh is bad, and I also know all the ethics of preserving chastity for marriage, but during my abstinence period, I can't stop thinking about women. I have tried "loathsome meditation" or to meditate on the unpleasantness of the body, even satipathana, but it still doesn't work. I tried to give the pedestal of mother or sister, but still it's difficult to imagine them as kin members without actually being so. This is all because of this oversexualized stimuli that the modern consumer world is exposing us to. What should a brahmachari do to deal with this?